Posters don't have to look like posters. They can have a more artistic, unique and different aspect from anything we can see out there.
This was the starting point for the creation of ZPrints, which constantly seeks to innovate in the creation of posters. Nothing is obvious: everything is unusual from what we are used to seeing. We found a different way to bring a differentiated, original and unique proposal to the posters and decoration market. In 2014, marketer Rinaldo Zirrah, when he left the head of the digital newsroom at RG (formerly RG-Vogue Brasil), decided that it was time to focus on one of his passions: graphic creation. In a few months, after producing more than 40 pieces, he received an invitation to exhibit his works in Ipanema, Rio de Janeiro. Thus, ZPrints was born.
With the change of country in 2018, Zirrah started thinking about how to resume the idea of ZPrints, but now in Portugal. “The decoration market here is very interesting, there are excellent brands. But I missed the graphic part, the option to acquire original and exclusive images”, he comments. Despite seeing the potential of the product, ZPrints took a while to debut in Portugal, since at the time Zirrah was studying for a Masters in Marketing and was developing work in this area, in addition to communication and branding. In August 2020, Zirrah put all the planning into action to recreate ZPrints for the European market. “Just like the images from before, with lots of color and various visual interferences with elements, everything continues to have a more different look than what we are used to seeing in other poster brands. ZPrints focuses on the idea of creating abstract, colorful images with still collage elements, but in a more subtle way”, he highlights.
The production of the pieces is all done on specific art/drawing paper and printed with the Giclée process. “Gives a superior finish. The great art galleries in Portugal use this procedure”, says Zirrah. “As I did in Brazil, my artworks produced here will also have limited print runs of a maximum of 30 pieces”, he concludes.